As Creative Director, I led Tripadvisor’s in-house brand design team, shaping the brand across campaigns, systems, and global touchpoints. Working closely with executive stakeholders and Koto, I helped lead a traveler-first brand refresh built around UGC and a more expressive Ollie. The outcome was a flexible, modern brand that empowered teams, partners, and regions to create bolder, more cohesive work at scale.

Green background with a black stylized owl logo in the center.
Green billboard with black text reads "Plan an itinerary — in fact, plan 50" and a smaller line below says "Tripadvisor", with an owl logo on an adjacent green billboard. Buildings surround the billboards.
An advertisement board with a quote about rules and pizza, attributed to @GaryMage, located in a city area with clothing and backpack stalls nearby.
Text saying "Every time a traveler" on a white background.