Tripadvisor needed a clearer brand story, so with Stink Studios, we built “We’ve Been There,” a platform that positioned us as the go-to trusted guide for every kind of trip. It worked, driving a 27% lift in Trips Created.

The first expression was a Mexico City spot following a family’s fast-moving itinerary, showing how Tripadvisor supports whatever adventure you’re planning.

Then we took the story to Lisbon, spotlighting the wildly different ways people travel—from dinosaur-obsessed dads to carefree DINKs lingering over dinner. The point was simple: Tripadvisor’s value comes from real travelers and billions of their shared experiences, and our work needed to reflect that breadth.